Mairi McDonald +Addition considers the established Mairi McDonald brand ethos by creating a series of must have styles which launch as new additions to our luxury Ready to Wear and Off Duty lines. The free-spirited feel of our brand is to create a signature of transitional, seasonless pieces lovingly made to order. Laidback luxe with an effortless rock ‘n’ roll edge.
We brought you a series of stories and now we are bringing you our edit of new additions inspired by our own archive. Each piece tells its own story and will launch piece by piece throughout the year on www.mairimcdonald.com
Our unconventional, seasonless business model continues to reflect the rebellious feel of the label, never following the fashion calendar or the unrealistic cycle of the traditional fashion world. Contemplating re-entry into a new world post lock down allowed time to pause, reflect and thoughtfully question what is important to our label moving forward. Versatility and longevity are integral to our brand values, with each piece made with love in the UK. Our new additions will diversify to be everything you need and so much more, after months of dressing down it’s now time to make a statement.
Ferociously feminine forever items imagined through a series of signature silhouettes you have to have…